About Sinefa

Fastest to deploy, easiest to consume, most pervasive traffic visibility and control solution for today's and tomorrow's networks. 

Powered by real-time network traffic intelligence, Sinefa provides enterprise-wide insights and control to help businesses drive their digital experience and transformation. 

Sinefa's cloud-native architecture enables pervasive and agnostic traffic visibility coverage of hybrid networks and clouds - legacy WANs, branch/edge, software defined, NFV, cloud, multi-cloud and multi-tenanted environments. Extreme simplicity of deployment enables fast network and traffic coverage to create a data lake which provides unprecedented, customer facing visibility.





It's about time

We are here to help our customers realise a better and more modern way of doing business, and that starts with what we believe. These are the values that drive us:



Go anywhere.

Knowledge liberates, release the flow of information.
Think big and bold.
Never intimidated.
Smart risks.
Freedom to create.
What we say matters.


Always be awesome.

Curiosity - Learn rapidly and eagerly.
Everyone is a leader.
Brilliance with humility.
We educate.
Obsess about customer satisfaction.
We question actions inconsistent with our values.


Move fast.

Adapt, learn, flourish.  
Focus on what matters.
Accomplish amazing amounts of meaningful work.  
Be number one.


Be real.

Always think like a startup.
Value time as an unrecoverable asset.
Always Hungry.
Do what you say.  

Con Nikolouzakis

Con Nikolouzakis
Chief Executive Officer (Founder)

Con has extensive experience managing fast growing software and service organisations. Prior to Sinefa, Con co-founded Exinda Networks, a network optimization company and was CEO for the first eight years of the company's life acquiring over 3,000 customers worldwide.

Con holds a Communications and Software Engineering degree from Royal Melbourne Institute of Technology (RMIT) and has completed a number of technical certification courses such as Cisco CCNA and Agile Scrum Management.


Chris Siakos

Prior to Sinefa, Chris founded and was the CTO of Exinda Networks. He conceived and developed the original network visibility and WAN optimisation platform for Exinda.  Chris led the company through continuous innovation making it a fierce global player in the WAN optimisation market.  

He studied at RMIT University in Australia and worked at research centres focusing on network capacity planning.   


Ashley Hasforth

Chief Financial Officer

Ashley is a professionally qualified Executive with over 16 years of experience in financial, operational and risk roles covering, a Big Four Accounting Firm in Australia, and 10 years experience in Asia within Investment Banking and senior finance positions.

Prior to joining Sinefa, Ashley was CFO for a Caterpillar Dealer in Asia where he was responsible for Finance, IT, Legal, HR and Central Services.

Previously he was a COO at Barclays Capital, responsible for the build-out of the cash equity platform including implementing corporate governance, IT build-out, strategic planning and reporting.

During his career he has had experience managing global operations, raising funds and listing companies  on the ASX and held positions of Company Secretary.


John Bothe

Head of Product

John has been part of the Sinefa team since inception and brings over 15 years of experience in the network visibility, performance, control and WAN optimization fields. John’s technical expertise in this space comes from years of designing, building, managing and advising on solutions and products in these fields.

John graduated from RMIT University with a Bachelor of Computer Science and a Bachelor of Communication Engineering.



John Owens

Head of Engineering

John heads up the Sinefa engineering group, with responsibilities encompassing Sinefa’s devices, cloud, web and mobile.

John takes a people first approach to leadership; He believes building teams with a shared passion for technology, respect for ideas and a willingness to get *stuff* done - can achieve anything.

John’s technology career spans across industries in Telecommunications, Oil & Energy, Utilities, Defence and Banking; successfully delivering AWS implementations & Migrations, ANZ GoMoney Android, B2B integration gateways and DevOps transformations.

John draws on his diverse experience to better understand Sinefa’s customers, enable his team and deliver a compelling product.

John holds a Bachelor in Computing, specialising in software engineering, from Swinburne University; Is an avid Android fanboy; coffee lover; Serverless nerd and DevOps enthusiast.

Skev Seremetis

Skev Seremetis

Marketing Director – Global CSPs

Forward thinking and results-oriented leader with 20+ years of experience in delivering enterprise growth initiatives and achieving board objectives.

Strategy pacesetter, company director, sales leader and strategy and marketing director. Able to maximize resources to create actionable business plans resulting in revenue growth and generating customer insights.

Fosters client engagements and stakeholder management. Aligns initiatives to short and long-term business goals. Experienced and qualified company director. 


Max Profile.jpg

Max Howe

Director of Sales & Partnerships – Asia Pacific

Max Howe joined Sinefa in February 2018 with responsibility for Strategy, Sales, Channels and People Leadership throughout Asia Pacific. Before Sinefa, Max was a Director at SPARK and Director of Optus Business Victoria at Singtel Optus.

20 year career with positions of executive responsibility. Positions in Outsourcing, Channel Management, Operations, Marketing and Strategic Sales Leadership across Australia, Singapore and Asia.

A commercial and progressive leader with experience in both growing and developed organisations, regular contributor to game changing market development initiatives with IoT, including cultural transformations, diversity initiatives and corporate social responsibility programs.

Board of Directors

Michael Lawrey

Michael Lawrey
Board of Directors

Charles Macek

Charles Macek
Board of Directors


Con Nikolouzakis
Board of Directors


Craig Charlton
Board of Directors


Chris Siakos
Board of Directors

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Sinefa's Referral Program

Do you know a business that could benefit from Sinefa?

Make the most of your contacts. Simply refer a friend to Sinefa, and we will reward you both.

Sinefa | USA

50 California St #1500
San Francisco, CA 94111

Sinefa | Australia

Unit 16, 71 Victoria Crescent
Abbotsford, VIC 3067


Contact us

Sinefa community for technical support
Log a support case

Frequently Asked Questions


What does Sinefa do?

We provide network visibility, monitoring and shaping for network managers, which allows you to find and address network performance issues quickly and affordably.

What is the strategic value of deploying Sinefa?

  • Network managers become a whole lot more productive because they have the tools to identify and solve problems quickly.
  • Network users experience less frustration and their productivity improves.
  • Network managers can make better investment and management decisions because they can see problems and weak points that need to be addressed.
  • C-suite Executives can get a clear indication of human productivity by analysing the data usage of network users.
  • Managed service providers can service their customers more efficiently, by seeing problems as they arise and being able to address them before customer complaints arise.
  • Managed service providers can generate revenue from the sale of Sinefa services.
  • Managed service providers can achieve a competitive advantage relative to those not using Sinefa

How is Sinefa deployed?

Sinefa consists of a cloud based application that you can securely access via our website and a probe that needs to be installed on your network to inspect your data. You can see our probe deployment options here on our website.

What if I already have network visibility?

There are many visibility tools available from free applications to highly technical solutions, however none have the same resolution as Sinefa while also providing quality and shaping across your entire network. Sinefa offers significantly better visibility, quality monitoring and shaping at substantially lower costs than competitors.

Why do I have to have more hardware?

We have found that our cheap, pre-configured probe is the simplest method of inspecting data. However, if you want to avoid installing more hardware, you can see our alternative deployment options here.

Can I remove other applications and hardware from my network?

Without knowing the details of your network we can’t be sure. However, with Layer 7 visibility you will have a much greater opportunity of optimising the design of your network.



Our router provides shaping and control, why do I need Sinefa?

You are unlikely to be able to see historical performance or 1- second visibility, making it much harder to diagnose network problems. Sinefa is a high-resolution affordable tool for diagnosing network performance issues.

We have change fatigue, how hard is it to deploy and use Sinefa?

Deployment is simple - sign up for an account, order a probe, install the probe, see your network.  Once installed, Sinefa makes life easier for network managers. Being able to see the network, alert you when quality issues arise and the ability to give core applications priority can reduce the stress associated with managing a network.

Does Sinefa work with  Riverbed, Cascade, Cisco etc.

The Sinefa cloud-based application can collect netflow from such appliances and use it to provide you with visibility but not the network quality or shaping features. Some technical skills are required to configure the system in this instance.


What if our network management is outsourced to an MSP?

We can work with your managed service provider to bring you Sinefa, you just need to put us in touch with them.

Can you do anything to reduce the cost of the hardware?

Where the cost of hardware is a barrier, we can provide independent financing services for you. These services are completely independent of Sinefa and we do not in anyway represent or warrant their performance. It is entirely up to you to determine where the finance is suitable for you.

How do you decide who sets the shaping policies, how do you decide who the ultimate controller of the software is?

As a matter of good governance, the person responsible for network performance should also be responsible for setting shaping policies.