OUR MISSION IS TO HELP THE WORLD DELIVER BETTER DIGITAL EXPERIENCES


We’ve built the only application intelligence platform that lets everyone in your organisation understand user experience. Through automation and learning we help teams bridge the gap between network, cloud and application to make intelligent decisions and improve digital experiences.

 

 

 

 

 
 
 
 

We are here to help our customers realise a better and more modern way of doing business, and that starts with what we believe. These are the values that drive us:

 

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Go anywhere.

Knowledge liberates, release the flow of information.
Think big and bold.
Never intimidated.
Smart risks.
Freedom to create.
What we say matters.


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Always be awesome.

Curiosity - Learn rapidly and eagerly.
Everyone is a leader.
Brilliance with humility.
We educate.
Obsess about customer satisfaction.
We question actions inconsistent with our values.


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Move fast.

Adapt, learn, flourish.  
Focus on what matters.
Accomplish amazing amounts of meaningful work.  
Be number one.


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Be real.

Always think like a startup.
Value time as an unrecoverable asset.
Honesty.
Always Hungry.
Do what you say.  

Con Nikolouzakis

Con Nikolouzakis
Chief Executive Officer (Founder)

Con has extensive experience managing fast growing software and service organisations. Prior to Sinefa, Con co-founded Exinda Networks, a network optimization company and was CEO for the first eight years of the company's life acquiring over 3,000 customers worldwide.

Con holds a Communications and Software Engineering degree from Royal Melbourne Institute of Technology (RMIT) and has completed a number of technical certification courses such as Cisco CCNA and Agile Scrum Management.

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Chris Siakos
Founder

Prior to Sinefa, Chris founded and was the CTO of Exinda Networks. He conceived and developed the original network visibility and WAN optimisation platform for Exinda.  Chris led the company through continuous innovation making it a fierce global player in the WAN optimisation market.  
  

He studied at RMIT University in Australia and worked at research centres focusing on network capacity planning.   


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Ashley Hasforth

Chief Financial Officer

Ashley is a professionally qualified Executive with over 16 years of experience in financial, operational and risk roles covering, a Big Four Accounting Firm in Australia, and 10 years experience in Asia within Investment Banking and senior finance positions.

Prior to joining Sinefa, Ashley was CFO for a Caterpillar Dealer in Asia where he was responsible for Finance, IT, Legal, HR and Central Services.

Previously he was a COO at Barclays Capital, responsible for the build-out of the cash equity platform including implementing corporate governance, IT build-out, strategic planning and reporting.

During his career he has had experience managing global operations, raising funds and listing companies  on the ASX and held positions of Company Secretary.


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John Bothe

Head of Product

John has been part of the Sinefa team since inception and brings over 15 years of experience in the network visibility, performance, control and WAN optimization fields. John’s technical expertise in this space comes from years of designing, building, managing and advising on solutions and products in these fields.

John graduated from RMIT University with a Bachelor of Computer Science and a Bachelor of Communication Engineering.

 
Skev Seremetis

Skev Seremetis

Marketing Director – Global CSPs

Forward thinking and results-oriented leader with 20+ years of experience in delivering enterprise growth initiatives and achieving board objectives.

Strategy pacesetter, company director, sales leader and strategy and marketing director. Able to maximize resources to create actionable business plans resulting in revenue growth and generating customer insights.

Fosters client engagements and stakeholder management. Aligns initiatives to short and long-term business goals. Experienced and qualified company director. 

 

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John Owens

Head of Engineering

John heads up the Sinefa engineering group, with responsibilities encompassing Sinefa’s devices, cloud, web and mobile.

John takes a people first approach to leadership; He believes building teams with a shared passion for technology, respect for ideas and a willingness to get *stuff* done - can achieve anything.

John’s technology career spans across industries in Telecommunications, Oil & Energy, Utilities, Defence and Banking; successfully delivering AWS implementations & Migrations, ANZ GoMoney Android, B2B integration gateways and DevOps transformations.

John draws on his diverse experience to better understand Sinefa’s customers, enable his team and deliver a compelling product.

John holds a Bachelor in Computing, specialising in software engineering, from Swinburne University; Is an avid Android fanboy; coffee lover; Serverless nerd and DevOps enthusiast.


Board of Directors
 

Michael Lawrey

Michael Lawrey
Board of Directors

 
Charles Macek

Charles Macek
Board of Directors

 
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Con Nikolouzakis
Board of Directors

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Craig Charlton
Board of Directors

 
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Chris Siakos
Board of Directors

Sinefa | USA

 

2350 Mission College Blvd #1200
Santa Clara, CA 95054
USA

 
 

Sinefa | Australia

Unit 16, 71 Victoria Crescent
Abbotsford, VIC 3067
AUSTRALIA

 

Get in touch with us