Sinefa for Aggregation points

Customer facing traffic visibility
For Telco's, ISP's & Cloud Providers

 

Customers expect an amazing network experience, but their behaviour on the network is causing performance problems.

Differentiate your services and improve Net Promoter Score (NPS) by adding network traffic visibility and control as a service. Sinefa provides your Customers a simple self help tool which helps them understand how the network is being used and how their own behaviour (over utilization) may be impacting performance. Customers want efficient networks, faster problem resolution times and a great user experience. Network Operators and Cloud Providers are uniquely positioned to offer and benefit from such a service. With Sinefa's multi-tenanted platform, network traffic visibility  can be made available to thousands of customers as a service and without the need for Customer Premises Equipment (CPE).

  • Improve NPS
  • Self help tool for customers
  • SaaS model 
  • Free 14-day trial accounts
  • Provisioned in minutes
  • Reduce service tickets and cost
  • Increase profitability per customer 
  • Increase Average Revenue per User (ARPU)
  • Differentiated network services
  • Hyper-scale, multi-tenanted platfom
  • CPE-less deployment
 

Sinefa is the leader in customer facing traffic visibility delivered from the Network provider's network. In this environment Sinefa is typically deployed at an Aggregation Point at the edge of the network provider's network. For organisations providing communication services, cloud offerings or applications as a service, Sinefa's hyper scalable, multi-tenanted solution gives every one of their customers a dedicated view into network traffic utilization. Sinefa is architected to handle millions of customers and 100's of Gigabits per second leveraging power of the cloud for detailed analytics and presentation from any web browser.  

 

Delivering a Better Customer Experience

Providing a network connection is not enough. As CSPs aspire to become Digital Service Providers (DSP), the customer experience is key. The network is the underlying mechanism to deliver the services of the future to customers. A good network experience is a must for a good service experience. 

Sinefa can be deployed in a network service provider’s network and provide visibility for all traffic moving in and out of individual customer links. A customer-facing portal allows customers to look at their own traffic and applications to gain an understanding of how they are using their network resources and identify application performance issues and also helps with pre-migration network assessment, e.g. do we have enough capacity for new cloud applications.

Sinefa's portal has a full restful API and focuses on simple and concise presentation enabling non-technical customers to quickly understand usage patters and the next course of action to improve performance.  


Customer Facing features

Customers can see historical data analytics by applications, hosts, websites, locations. They can also view data usage, PPS, throughput, TCP health, RTT per flow. Custom Dashboards can be created and search queries are supported. Reporting and scheduled emailing of reports inside and outside the company allow customers to provide visibility to key stakeholders. Sinefa Data Explorer access for extensive data mining and export into standard formats like excel. API access is included to allow building and supporting third party applications and dashboards. There is also a dedicated web portal where customers can invite colleagues with specific permission levels. 


Deploying Sinefa

Sinefa is a visibility fabric with flexible deployment options to cover cloud environment, WAN and Internet inter-connects at scale. Customers get visibility into their internet services as well as their WAN, cloud & mobile services.  

A variety of deployments are supported including distributed Probes at the customer edge to a centralised aggregation deployment. Probes covering virtual, physical, AWS and Azure deployments work together to cover any type of network architecture. Bare metal deployments for Sinefa probes are also supported. 

Every deployment is made up of one or more Sinefa Probes which are used to analyse and classify large amounts of traffic in real time. The data is then processed and presented by the portal on app.sinefa.com (public cloud) with a self host version of the portal available.

Traffic Extraction & Network Coverage

Seeing the traffic in telco & cloud networks can be a challenge. Service and network architectures differ significantly and leveraging monitoring points is the key to effective traffic visibility across the whole network. Sinefa Probes can ingest traffic from many different mediums with intelligent network taps like Gigamon becoming a common method of traffic extraction. Sinefa's flexibility of spinning up virtual Probes anywhere in the network further simplifies network visibility coverage. To service large numbers of customers, a high degree of coverage is required.
 

NFV Ready

Sinefa is architected as a Virtual Function. Sinefa Probes can exist on bare metal or virtual infrastructure and can also be orchestrated into NFV deployments and managed via standard APIs.  Sinefa Functions are compatible with most Openstack based platforms and can be service chained alongside other network functions like routing, load balancing and firewalls. 

 

APIs & Contextual analytics

Sinefa stores a wealth of realtime and historical analytics on network traffic.  While Sinefa provides its own presentation layer, extensive APIs allow data extraction based on JSON to be presented or post processed by other toolsets to provide single pane of glass for all services. Consuming all of the telco's digital services in one place is the path to a better user experience, and any new services need to fit into this model. Beyond the visibility & control of traffic, Sinefa's analytics can provide value and context to other digital services. 

 

Create customer accounts in seconds

Once Sinefa is deployed in the network provider's network, creating a customer account is as simple as:
Creating an account name
Provisioning a customer segment
Inviting the customer into their account

Within minutes your customer has visibility into how their network is being utilised.

Tapping the Core

Traffic at the network core can now be made visible using Gigamon and Sinefa. You can find out more here.

In-network/Self Hosted cloud deployments

Sinefa Self Host Controller is a hosted version of app.sinefa.com. Metadata collected from Sinefa Probes is stored and kept in-network and does not rely on public cloud infrastructure. 


Benefits


Sinefa offers a strategic advantage to network operators by differentiating the quality of the network, improving customer experience and in turn Net Promoter Score. Sinefa reduces the number of customer complaints, reduces and eliminates the cost and time to close service tickets, and provides revenue uplift as additional services can be sold. Specific benefits flow as follows:

Customer

  • Sinefa’s portal provides customers with visibility of how their link is being utilised, which allows them to identify how their own usage is affecting cloud service performance. They can then improve performance by adjusting the way they use their link. It is a simple self-help tool which has a big impact on the number of service calls the network provider receives.

  • Customers can prioritize their own applications on their network using Sinefa’s shaping tool (local customer probe required). That will mean they do not exceed bandwidth limits and critical applications get priority.

  • Network performance problems can be solved much more quickly.


Strategic

  • Customers are currently not able to get visibility of their network traffic from their network provider, and by offering this service you will differentiate your network from competitors.

  • By allowing customers to see their own traffic and improve the performance of their own network, you will improve customer satisfaction (NPS) at minimal cost.

Business

  • Better network performance means a reduced number of service tickets and calls to help desk, which can:

    1. dramatically reduce the cost of network support

    2. improve the capacity of the support team

  • Better network performance with a visibility offering means increased revenue resulting from customer promotion (word of mouth recommendation). Win new customers and reduce churn. There is also the opportunity to charge for additional management services such as monitoring and alerting of network performance.

 

Technical
Self service & Mean time to Innocence (MTTI)

How long does it take your organisation to prove to customers that the problem is not the network? How much does that cost and how does that impact NPS? Sinefa's visibility empowers customers to see what's going on before making the call to the provider. Enabling this customer self service speeds up problem resolution, reduces the load on operations and keeps customers happy. In high stakes customer incidents, Sinefa gives network operations the insights to fast track problem resolution and turn problems into positive customer experiences.