Communication Service Providers (CSPs) are embracing Network Functions Virtualization (NFV) to deal with exploding traffic, declining margins and over-the-top (OTT) rolling out new services faster and customers constantly expecting more.  Sinefa's VNF provides the key visibility and control function which ensures great customers experience for new services.

 

Sinefa VNF provides instant customer facing traffic visibility & control for NFV environments. Customers are demanding transparency and the benefits it delivers to all stakeholders. The ability to see and control what's important has become critical in driving a great user experience. Sinefa VNF is a function is on par with basic connectivity and security and has a place in the chain alongside routers and firewalls.  Sinefa VNF supports deployment in vCPE (Virtual Customer Premises Equipment), CE(Customer Edge), Provider Edge(PE) or any hybrid model.  It is further supported by footprints outside the NFV environment such as physical appliance, AWS, Azure etc. 

  • Improve NPS
  • Self help tool for customers
  • SaaS model 
  • Free 14-day trial accounts
  • Provisioned in minutes
  • Reduce service tickets and cost
  • Increase profitability per customer 
  • Increase Average Revenue per User (ARPU)
  • Differentiated network services
 
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Open & Flexible

Adhering to ETSI Mano guidelines, we have taken on open and standards approach to our VNF. Compatible with most VNF managers and orchestrators in the market, Sinefa VNF is the easiest way to give customers complete traffic visibility in a matter of minutes.  Zero-touch deployment means that Sinefa VNF just needs a management IP & customer ID to get started.   Support for Service Templates (TOSCA), VNFD and easy customizations for service catalogs make Sinefa and easy fit to any NVF application ecosystem and respective orchestration.

 

Delivering a Better Customer Experience

The network service alone is not enough.  As CSPs aspire to become Digital Service Providers (DSP), the customer experience is key. The network is the underlying mechanism to deliver the services of the future to customers.  A good network experience is a must have for a good service experience. 

Sinefa can deliver visibility and control for all traffic moving in and out of customer premises. A customer facing portal allows them to look at their own traffic and applications to gain an understanding of how they are using their network resources and identify application performance issues. 

Sinefa's portal interface focuses on simple and concise presentation enabling non technical customers to quickly understand usage patters and the next course of action to improve performance.  

Customer Facing features

Historical data analytics by applications, hosts, websites, locations.  Data usage, PPS, throughput, TCP health, RTT per flow. Custom Dashboards & support for search queries. Reporting and scheduled emails reports.  Sinefa Data Explorer access for extensive data mining and export into standard formats.  API access for building and supporting third party applications and dashboards.  Dedicated web portal where customers can invite colleagues. 

 

Customers presented with easy to understand dashboards and powerful 1 second resolution troubleshooting 

 

Deploying Sinefa

Sinefa VNF is flexible and can be instantiated and service chained in a number of different ways. It can be 

Sinefa VNF Probe is supported by a variety of deployments from distributed physical Probes at the customer edge to a centralised in-core Probe to virtual, AWS, Azure and Linux deployments work together to cover any type of network architecture.   

Data collected by Sinefa VNF or any Probe is processed and presented by the portal on app.sinefa.com (public cloud) with a self host/in-network version of the portal available.

 

APIs & Contextual analytics

Sinefa stores a wealth of realtime and historical analytics on network traffic.  While Sinefa provides it's own presentation layer, extensive APIs allow data extraction based on JSON to be presented or post processed by other toolsets to provide single pane of glass for all services.   Consuming all of the Telco's Digital services in one place is the path a better user experience, and any new services need to fit into this model. Beyond the visibility & control of traffic, Sinefa's analytics can provide a whole lot of value and context to other digital services.

 

 


Benefits


Sinefa offers a strategic advantage to CSPs by differentiating the quality of the network, improving customer experience and in turn net promoter score. Sinefa reduces the number of customer complaints, reduces the cost and time to close service tickets, and provides revenue uplift as additional services can be sold.  Specific benefits flow as follows:

Customer

  • Sinefa’s portal provides customers with visibility of how their link is being utilised, which allows the to identify how their own usage is affecting link performance. They can then improve performance by adjusting the way they use their link. It is a simple self-help tool which has a big impact on the number of service calls you receive.

  • They also prioritise their own applications on their network using Sinefa’s shaping tool. That will mean they do not exceed bandwidth limits and critical applications get priority.

  • Network performance problems can be solved much more quickly.


Strategic

  • Customers are currently not able to get visibility of their network traffic from their network provider, and by offering this service you will differentiate your network from competitors.

  • By allowing customers to see their own traffic and improve the performance of their own network, you will improve customer satisfaction (NPS) at minimal cost.

Business

  • Better network performance means a reduced number of service tickets and calls to help desk, which can:

    1. dramatically reduce the cost of network support

    2. improve the capacity of the support team

  • Better network performance means increased revenue resulting from customer promotion (word of mouth recommendation). There is also the opportunity to charge for additional management services such as monitoring and alerting of network performance.



 

Technical - Mean time to Innocence

How long does it take your organisation to prove to customers that the problem is not the network? How much does that cost and how does that impact NPS?   Sinefa's visibility empowers customers to see what's going on before making the call to the provider.  Enabling this customer self service speeds up problem resolution, reduces the load on operations and keeps customers happy. On the flip side, in high stakes customer incidents, Sinefa gives network operations the insights to fast track problem resolution.