Con has extensive experience managing fast growing software and service organisations. Prior to Sinefa, Con co-founded Exinda Networks, a network optimization company and was CEO for the first eight years of the company's life acquiring over 3,000 customers worldwide.
Con holds a Communications and Software Engineering degree from Royal Melbourne Institute of Technology (RMIT) and has completed a number of technical certification courses such as Cisco CCNA and Agile Scrum Management.
Prior to Sinefa, Chris founded and was the CTO of Exinda Networks. He conceived and developed the original network visibility and WAN optimisation platform for Exinda. Chris led the company through continuous innovation making it a fierce global player in the WAN optimisation market.
He studied at RMIT University in Australia and worked at research centres focusing on network capacity planning.
Louie joined Sinefa in August 2017 and is responsible developing the brand, increasing awareness and generating leads.
He is a passionate Digital marketer striving for data driven decisions to achieve online acquisition targets, provide the best User Experience on our websites, and meet organisational objectives.
He was a vital member of the marketing team, and brings with him over 15 years of marketing experience. Prior to joining Sinefa, Louie was the Digital Marketing Manager at Shell (Viva Energy) where he was responsible for the digital strategy, delivery of improved user experience (UX) across multiple websites and mobile apps, implementation of Marketing automation and execution/optimisation of digital marketing campaigns. Previous to that, Louie was the Digital Marketing Manager at Open Universities Australia, where was response for online acquisition of students, website UX, digital marketing channels and a team of 7.
Louie holds a Bachelor of Business in Marketing and Information Systems and is completing a Graduate Certificate in Business Administration.
Finance and Operations
Ashley joined Sinefa in 2017 and is responsible Finance and Operations of Sinefa.
Ashley is a professionally qualified Executive with over 16 years of experience in financial, operational and risk roles covering, a Big Four Accounting Firm in Australia, and 10 years experience in Asia within Investment Banking and senior finance positions.
Prior to joining Sinefa, Ashley was CFO for a Caterpillar Dealer in Asia where he was responsible for Finance, IT, Legal, HR and Central Services.
Previously he was a COO at Barclays Capital, responsible for the build-out of the cash equity platform including implementing corporate governance, IT build-out, strategic planning and reporting.
During his career he has had experience managing global operations, raising funds and listing companies on the ASX and held positions of Company Secretary.
Ashley is a Chartered Accountant and holds a Bachelor of Commerce from the University of Melbourne.