Chief Executive Officer (Founder)
Con has extensive experience managing fast growing software and service organisations. Prior to Sinefa, Con co-founded Exinda Networks, a network optimization company and was CEO for the first eight years of the company's life acquiring over 3,000 customers worldwide.
Con holds a Communications and Software Engineering degree from Royal Melbourne Institute of Technology (RMIT) and has completed a number of technical certification courses such as Cisco CCNA and Agile Scrum Management.
Prior to Sinefa, Chris founded and was the CTO of Exinda Networks. He conceived and developed the original network visibility and WAN optimisation platform for Exinda. Chris led the company through continuous innovation making it a fierce global player in the WAN optimisation market.
He studied at RMIT University in Australia and worked at research centres focusing on network capacity planning.
Chief Financial Officer
Ashley is a professionally qualified Executive with over 16 years of experience in financial, operational and risk roles covering, a Big Four Accounting Firm in Australia, and 10 years experience in Asia within Investment Banking and senior finance positions.
Prior to joining Sinefa, Ashley was CFO for a Caterpillar Dealer in Asia where he was responsible for Finance, IT, Legal, HR and Central Services.
Previously he was a COO at Barclays Capital, responsible for the build-out of the cash equity platform including implementing corporate governance, IT build-out, strategic planning and reporting.
During his career he has had experience managing global operations, raising funds and listing companies on the ASX and held positions of Company Secretary.
Head of Product
John has been part of the Sinefa team since inception and brings over 15 years of experience in the network visibility, performance, control and WAN optimization fields. John’s technical expertise in this space comes from years of designing, building, managing and advising on solutions and products in these fields.
John graduated from RMIT University with a Bachelor of Computer Science and a Bachelor of Communication Engineering.
Head of Engineering
John heads up the Sinefa engineering group, with responsibilities encompassing Sinefa’s devices, cloud, web and mobile.
John takes a people first approach to leadership; He believes building teams with a shared passion for technology, respect for ideas and a willingness to get *stuff* done - can achieve anything.
John’s technology career spans across industries in Telecommunications, Oil & Energy, Utilities, Defence and Banking; successfully delivering AWS implementations & Migrations, ANZ GoMoney Android, B2B integration gateways and DevOps transformations.
John draws on his diverse experience to better understand Sinefa’s customers, enable his team and deliver a compelling product.
John holds a Bachelor in Computing, specialising in software engineering, from Swinburne University; Is an avid Android fanboy; coffee lover; Serverless nerd and DevOps enthusiast.
Marketing Director – Global CSPs
Forward thinking and results-oriented leader with 20+ years of experience in delivering enterprise growth initiatives and achieving board objectives.
Strategy pacesetter, company director, sales leader and strategy and marketing director. Able to maximize resources to create actionable business plans resulting in revenue growth and generating customer insights.
Fosters client engagements and stakeholder management. Aligns initiatives to short and long-term business goals. Experienced and qualified company director.
Director of Sales & Partnerships – Asia Pacific
Max Howe joined Sinefa in February 2018 with responsibility for Strategy, Sales, Channels and People Leadership throughout Asia Pacific. Before Sinefa, Max was a Director at SPARK and Director of Optus Business Victoria at Singtel Optus.
20 year career with positions of executive responsibility. Positions in Outsourcing, Channel Management, Operations, Marketing and Strategic Sales Leadership across Australia, Singapore and Asia.
A commercial and progressive leader with experience in both growing and developed organisations, regular contributor to game changing market development initiatives with IoT, including cultural transformations, diversity initiatives and corporate social responsibility programs.