Santa Clara, CA — November 27, 2019.

Sinefa Appoints Dicker Data as New Distributor, Expands Reach to Australian Market

Sinefa, the Digital Experience Monitoring (DEM) company, announced that it has appointed Dicker Data as a new distributor to expand its reach to the Australian market.

"The shift to cloud and a distributed workforce is creating an urgent need for IT teams to gain digital experience visibility across their whole user base, no matter where they're located. This transformation is driving continued, high growth for Sinefa in the Australian market," said Kostas Nikolouzakis , Co-Founder and CEO of Sinefa.  "We're excited to partner Dicker Data and their network of value added resellers, to meet this market need and opportunity."

For Sinefa’s existing partners, the new partnership with Dicker Data will streamline the process of transacting. 

“Dicker Data has a large number of partners that are responsible for networking and connecting businesses," said Jason Hall, Dicker Data general manager of services and IoT. "Sinefa will provide these partners with unprecedented visibility into their networks, ultimately enabling them to deliver an unencumbered digital experience to their end-users.”

About Sinefa

Sinefa, the Digital Experience Monitoring (DEM) company, delivers visibility into the entire service delivery chain from endpoint devices across internal and external networks, through applications and APIs, enabling organizations to plan smarter, deploy easier, resolve issues faster, and run their business smoother. Sinefa DEM combines insights from real user traffic, synthetic measurements, endpoint devices, and application and API feeds, and adds collective insights from a global base of hundreds of thousands of real users.  Sinefa is trusted by over 650 enterprise, government and education organizations worldwide. For more information, visit or follow us on Twitter at @sinefa_inc and LinkedIn at

About Dicker Data

Dicker Data (ASX: DDR) is an Australian owned and operated, ASX listed hardware distributor with over 40 years' experience. Our dedicated sales and presales teams are comprised of experienced product specialists who are focused on using their in-depth knowledge to help customers tailor solutions to suit their client’s needs. Dicker Data Limited was listed on the Australian Stock Exchange on January 24, 2011. Since its listing, the company has achieved record trading results. The Company’s clients include over 5,000 value added resellers.


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